A healthy corporate culture is key to shaping the atmosphere and success of a company. Last but not least, it also stabilizes existing employees and attracts new ones, who then literally apply on their own.
Do you know how a healthy corporate culture works? It increases productivity and employee satisfaction, but it also helps you recruit employees by attracting talented individuals like a magnet. So how do you build a corporate culture that even the best want to be a part of?
What is corporate culture?
It is a mixture of values, principles, traditions, and communication methods, but it also includes the atmosphere in the company and how employees are treated. A company’s corporate culture has both tangible and intangible aspects, and if it is healthy, it has a positive impact on employee loyalty and motivation, productivity, and lower turnover rates. It also helps the company save on recruitment, because candidates apply to the company themselves! Literally. The right corporate culture also attracts customers, business partners, and success in general.
6 practical tips for building a healthy corporate culture
A functioning corporate culture is the result of systematic and long-term work, which must be authentic, sincere, and involve all employees in the company, including managers. So if you feel that your organizational culture is not quite right yet and needs some work, don’t despair. Start making improvements and, above all, persevere. You can find inspiration in some of our practical tips.
- Communicate and share corporate culture values
Define the values that are key to your organization. Then actively promote them both inside and outside the company. Values should not just be on paper, but should also be incorporated into everyday practice and decision-making.
- Develop open corporate communication
Promote an environment where open communication and feedback are welcome. This leads to greater transparency and trust between employees and management. Support transparent internal communication with online HR tools, which are ideal for this purpose. Within the Verso package, this could be the Ask Your Employer feature.
- When it comes to employee remuneration and motivation, consider corporate benefits
Fair remuneration and recognition for a job well done are key to maintaining employee motivation and engagement. But don’t forget about employee benefits, which are often more advantageous for employees than if they received the same amount added directly to their salary. The trend in benefits is toward so-called personalized benefits, where employees can choose for themselves what to purchase with them. Such benefits include, for example, cafeteria benefits eBenefity.
- Positive feedback is the most important thing
Financial rewards are not everything. Employees also crave praise, which is often more motivating than money. Unfortunately, they rarely receive praise and positive feedback. And that’s a shame. The ideal solution is to use the online HR tool Praise, which you can find in the Verso package. Here, managers can easily praise their subordinates for a job well done. Colleagues can also praise and thank each other.
- Promote common interests and teamwork
Offer your employees joint activities and encourage mutual communication and teamwork. This helps build bonds between employees. Once again, you can use the excellent online HR tools from the Verso package. One such tool is Jubileum, where you can celebrate important days with your employees, or Spolujízda, which enables eco-friendly carpooling to work. In Bazar, you can share used but still functional items. Online HR tools not only help the environment, but above all bring employees closer together.
- Focus on PR and external communication. And don’t be afraid to be seen.
Communicate your values and vision, as well as news and updates from the company. Use the power of social media, but also articles in the press or online portals. Participate in job fairs and conferences, and be an active member of the local community. Get involved in volunteer and environmental projects and encourage your employees to do the same.
A properly established corporate culture is not a luxury, but a necessary element for the long-term success of an organization. Investing in it pays off in every way, but also in the form of active job seekers and loyal and motivated existing employees.
