How to reach generation Y and Z
The success of companies today lies in their ability to attract and retain the young generation. Become an attractive employer and refresh your company culture with trendy Verso packages.
The challenges companies face in this area
Generation Z (born after 1997) and Generation Y (Millennials, born 1981–1996) make up a significant part of today’s and tomorrow’s workforce. Younger generations bring new values, needs, and perspectives that employers often don’t fully understand and don’t know how to engage effectively. When they join a company, they often become quickly “disillusioned” and leave for competitors who know how to work with them better. And that is a missed opportunity. What challenges do companies most frequently face in this area?
- They do not understand the values of the younger generation and do not engage with them, failing to see them as enriching and inspiring.
- Traditional corporate culture and benefits are not attractive to younger employees.
- As a result, they do not feel like respected and fully valued members of the team.
- This can lead to lower employee engagement, higher turnover, and generational misalignment.
How Verso helps address these challenges
According to a survey conducted by Up benefity, Czech companies agree that the incoming generations have completely different expectations regarding working conditions and employee benefits. This is a fact that must be acknowledged. How exactly can Verso help attract and motivate generations Z and Y?
- Offers modern online HR tools through a mobile app.
- Enhances the company’s attractiveness in the job market, increasing engagement, motivation, and loyalty among younger employees.
- Includes a secure, eco-friendly, and innovative virtual card.
- Popular digital features include gamification and tools for quick feedback.
- Sustainability enthusiasts will appreciate ride-sharing and a digital marketplace.
- Ensures effective internal communication and fosters company culture even in a hybrid work environment.
Recommended packages
Motivation and engagement
Strengthens teamwork, improves employee satisfaction, and motivates staff to perform at their best.
Helpful modules include:
- Surveys: Quickly capture employees’ opinions on relevant topics.
- Praise: Share meaningful positive feedback to recognize and motivate your team.
Eco-Friendly solutions in the workplace
Helps engage employees in sustainable activities, saving both the planet and costs.
Helpful modules include:
- Carpooling: Saves fuel and time while helping employees get to know each other better.”
- Marketplace: gives unwanted items a second life and brings employees closer together.
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